The evolution of the media has been fraught with concerns and problems. Prehistoric human society was quite balanced in this regard. This includes how media is used during the prehistoric age, industrial age, electronic age. Some examples of new media are computer animations, computer games, humancomputer interfaces, interactive computer installations, websites, and virtual worlds new media are often contrasted to old media, such as television, radio, and print media, although scholars in communication and media. Storytelling as the core of traditional and modern media 3. Industrial age 1700s1930s it was in the industrial age where, oral and written forms of communication started. He did not foresee the digital technology that would follow decades later to replace analog microform with digital imaging, storage, and transmission media. In this digital age, it is important to focus your marketing strategies around delivering the right message at the right time and in the most engaging way possible. Jun 14, 2016 the evolution of traditional to new media prehistoric 200,000 bc 4,000 bc name year preservation rock carving c. Marketers now have to take a new look at what each media is and isnt good at doing and, simultaneously, blend this view with what the particular goal is for their advertising. The evolution of traditional to new media media and information. Crisis communication in a changing media world session 15 slide deck session 15 slide 15session 15 session objectives examine mission of an effective. Crisis communication in a changing media world session 15 slide deck session 15 slide 15session 15 session.
At the end of the lesson, the learners will be able to. Traditional media outlets have turned twitter into a public wire services, posting breaking news and key headlines through the day. The evolution of traditional to new media thruline marketing. Cave paintings also known as parietal art are painted drawings on cave walls or ceilings, mainly of prehistoric origin, dated to some 40,000 years ago around 38,000 bce in eurasia. Appeared in egypt and its originated in china in theage is unknown.
Jan 15, 2018 the evolution of traditional media to new media. This include how media is used during the pre historic age, industrial age, information age. Pew research centers 20 state of the news media infographic visually displays a variety of statistics from its annual research study of the same name and was first published on the newstex blog in march 20. Man behind the curtain words do not stand in place of things, but instead of things. Stone age and metal age stone age and metal age two kinds of rock arts during the stone age are. Uncovering the nuances of traditional and new social media evolution can thus get longdrawn.
The history and evolution of the internet, media, and news in. New media is essentially a cyber culture with modern computer technology, digital data controlled by software and the latest fast developing communication technology. Trainees working in groups are given the task of researching the evolution of the media up to the emergence of the internet, and noting how the internet was. K to 12 senior high school core curriculum media and information literacy. Download as docx, pdf, txt or read online from scribd.
A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media radio, television, and printand interpersonal media telephony, computer communication, and new technologies. Traditional to new media specific learning objectives. New media in this information age provides an immediate, informative, intelligent, interactive platform for discussion and debate. Print books, newsletter, magazines, journals, and other printed materials b. The evolution of traditional to new media media and. Evolution of traditional to new media owl post youtube.
Social media and digital media give great value by publishing magnetic and engaging content of which the consumer wants more. A second approach underlying our model is diffusion of innovation. An electric, electronic, or manual machine with keys for producing printlike. Although influential, sound broadcasting and the cinema had their limitations.
The evolution of traditional media free download as word doc. Advertising evolution traditional media, social media. In 1770s, people discovered fire, developed paper from plants and forget equipment. The evolution of traditional media technology science and. Prehistoric age original animated short film duration. The evolution of traditional to new media timeline. Over time, the mass media has evolved, and the reaction of society and accessibility to them. Prehistoric age cave painting cave paintings also known as parietal art are painted drawings on cave or rock walls and ceilings, mainly of prehistoric origin, dated to some 40,000 years ago around 38,000. Defining moments in traditional and modern media history acknowledgments. Evolution of traditional to new media information age books. Prehistoric age prehistoric refers to the time before the existence of.
Industrial age 1700s to 1930s example forms of media. Evolution media is a multistage investment firm that partners with passionate entrepreneurs who are building the next generation of technology, content, lifestyle, media, and sports businesses. Technology innovations in traditional and modern media 6. Traditional advertising interrupts great content with a diverting message. Uses of new media technologies in society mass and digital communications. Anything prior to the first written accounts of history is prehistoric, including earlier technologies. The information age also known as the computer age, digital age, or new media age is a period in human history characterized by the shift from traditional industry that the industrial revolution brought through industrialization, to an economy based on information computerization. The evolution of traditional media to new media in this timeline, we were going to discuss the evolution of media generation to generation. Macleans magazine has more than 390,000 followers on the social media channel and has developed an engaging platform with additional digital content to keep readers engaged both online and in their hardcopy magazine. Communication from prehistory to the 15th century ocn. Preindustrial age before 1700 people discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron. The evolution of traditional media to new media timeline.
Oct 03, 2016 the role of traditional media has changed dramatically in the age of the internetdriven, 24hour news cycle and the proliferation of social media. All three forms of media work well together but they work differently. In this timeline, we were going to discuss the evolution of media generation to generation. Preindustrial age people discovered fire, plants as their paper and forged weapon and tools. Accusations of mind control, bias, and poor quality have been thrown at the media on a regular basis. We live in an age of combined media, where we scroll through our facebook with the match running on our televisions. Filmcinema the film as media form is one that is considered impressionable and has a cathartic effect to its audience. Evolution of traditional to new media information age. This is the first of a threepart blog series that highlights the indepth information available in that publication.
Papyrus is a material similar to thick paper that was used in ancient times as writing. Learn vocabulary, terms, and more with flashcards, games, and other study tools. The prehistoric period consists of time periods in the origin and evolution of humankind from about 2. Best practices and perspectives is a compilation of all presentations given at the 14th central asia media conference, organized by the representatives office, which brought together international and local experts from five. The information age is the idea that access to and the control of information is the defining characteristic of this current era in human civilization. How can one talk about media in the world where media seems to be a shared dream hallucination if you like, specter with divergent forms, common denominator with apparently little consensus among people of what it could even mean. The evolution of traditional to new media grade 12 stemb. The socalled new media technologies often referred to as web 2. New media are forms of media that are computational and rely on computers for redistribution. Aug 18, 2016 traditional media outlets have turned twitter into a public wire services, posting breaking news and key headlines through the day. The evolution of traditional to new media traditional media is alive and well. The evolution of traditional to new media prehistoric 200,000 bc 4,000 bc name year preservation rock carving c. The information age also known as the computer age, digital age, or new media age is a historic period beginning in the late 20th century and characterized by the rapid shift from traditional industry that the industrial revolution brought through industrialization to an economy primarily based upon information technology.
The new medias of both broadcasting and cinema began to undermine the primacy of print by 1930s. View teaching guide teach together community for shs. Evolution of communication is our latest ebook that explores the development of human communication methods from prehistoric times until today. The evolution of traditional media to new media sutori. Jan 11, 2018 the evolution of traditional to new media duration. Chapter 2 the evolution of traditional to new media yumpu. Performance standards the learner examines the technology and. Evolution of media culture in the context of mcluhans typology. The historic period records the activities of humankind from about 900 bce or from that time when records. Identify the devices used by people communicate with each other, store information and broadcast information across the different ages. The stone age is a broad prehistoric period during which stone was widely used in the manufacture of implements with a sharp edge, a point, or a percussion surface. The highest level media revolutions, doubts are being the invention of paper, phones, television, radio, computer and of course the internet. Evolution of media engage the learners in a discussion on how media and information has evolved throughout history.
Traditional and new media timeline timetoast timelines. Evolution of traditional to new media 4 ages of media. Start studying the evolution of traditional media to new media a. Preindustrial age before 1700s people discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron. Mil evolution of traditional media to new media quiz quizizz. There were a number of powerful forms of media that only those at the top i. Examine the available technology or resources during the prehistoric age, industrial age, electronic age and new or digital age. The first part of the evolution of media describes the history and development of media technology. Television is really good at reaching a lot of people quickly with a brand message but really lousy at defining, analyzing, socializing or exploring a product. The evolution of puppetry as an entertainment medium 4. New media vs traditional media asiapacific institute. The onset of the information age can be associated with the. Pdf the evolution of traditional to new media free. Prehistoric age prehistoric technology is technology that.
Displaying the evolution of traditional to new media powerpoint presentations incident management and the nims fema 498753 ppt presentation summary. Mil evolution of traditional media to new media draft. Difference between traditional media and new social media. In the caves man has always had a need to communicate. Industrial age the industrial age is a period of history that encompasses the changes in economic and social organization that began around 1760 in great britain and later in other countries, characterized chiefly by the replacement of hand tools with powerdriven machines such as the power loom and the steam engine, and by the concentration of industry in large. Examine the technology or resources available during the prehistoric age, the industrial age, the electronic age, and the new or digital age.
Prehistoric or preindustrial age before 1700s people discovered fire, developed paper from plants, and forged weapons and tools with stone, copper and iron. History is the study of the past using written records. For years, there has been chatter in the industry that traditional media is dying, but i am here to tell you that traditional media is still very much alive and well. These were typically the more permanent forms of media, such as the paintings on the cave walls. With movingmotion pictures, the film is able to enhance the media experience of its consumer because of the audiovideo component of sight. Clay and stone tablets were found to have some form of symbolic expressions that make up ancient languages during the prehistoric age. New media technologies both spring from and cause social changes. The information age is a historic period beginning in the late 20th century and characterized by the rapid shift from traditional industry that the industrial. The pliocene was succeeded by the pleistocene epoch 2. Content standards the learner grasps the historical background of media and information. Trainees research the extent to which new media are challenging traditional news media in their society, the different kinds of media that people in their society are using to express their own views on important news items, and the users of the different media platforms, along with issuestopics they are discussing. Did radio fuel the consumerist boom of the 1920s, or did the radio become wildly popular because it appealed to a society that was already exploring consumerist tendencies. Which of the following forms of media is not from the electronic age.
We shall see that the history of innovation brings to light many examples of considerable con. Whats interesting about the shift from an industrial age to a technological age is that we keep inventing new media. Printing press was developed and later on books too. The evolution of traditional media to new media prepared by. The evolution of traditional media to new media slideshare. For this reason, it can be difficult to neatly sort the evolution of media into clear causes and effects. Theories of media evolution 3 these media an official birthday, although as we will see shortly there is typically ambiguity, controversy, and a delay of varying numbers of years between technical invention and social utilization. The former made its impact being instantaneous the later did so by its use of powerful visual images, emotive music, and evocation of life style far beyond the reach.
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